<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Marketing on MacWorks</title><link>https://macworks.dev/tags/marketing/</link><description>Recent content in Marketing on MacWorks</description><generator>Hugo</generator><language>en</language><atom:link href="https://macworks.dev/tags/marketing/index.xml" rel="self" type="application/rss+xml"/><item><title>2026-05-12</title><link>https://macworks.dev/docs/archives/simonwillison/simonwillison-2026-05-12/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://macworks.dev/docs/archives/simonwillison/simonwillison-2026-05-12/</guid><description>&lt;h1 id="simon-willison--2026-05-12"&gt;Simon Willison — 2026-05-12&lt;a class="anchor" href="#simon-willison--2026-05-12"&gt;#&lt;/a&gt;&lt;/h1&gt;
&lt;h2 id="highlight"&gt;Highlight&lt;a class="anchor" href="#highlight"&gt;#&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;The standout update today is the alpha release of &lt;code&gt;llm 0.32a2&lt;/code&gt;, which adapts to OpenAI&amp;rsquo;s new endpoints to expose interleaved reasoning across tool calls for GPT-5 class models. It&amp;rsquo;s a great example of Simon quickly evolving his CLI tools to make the latest LLM reasoning capabilities highly visible and practical for developers.&lt;/p&gt;
&lt;h2 id="posts"&gt;Posts&lt;a class="anchor" href="#posts"&gt;#&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;llm 0.32a2&lt;/strong&gt; · &lt;a href="https://simonwillison.net/2026/May/12/llm/#atom-everything"&gt;Source&lt;/a&gt;
Simon dropped a crucial update to his &lt;code&gt;llm&lt;/code&gt; CLI to support the latest reasoning-capable OpenAI models (like the GPT-5 class), which now use a different endpoint rather than &lt;code&gt;/v1/chat/completions&lt;/code&gt;. This shift enables interleaved reasoning across tool calls, and the CLI now natively displays these summarized reasoning tokens in a distinct color directly in the terminal. For those who prefer a cleaner output, you can easily suppress the reasoning steps using the new &lt;code&gt;-R&lt;/code&gt; or &lt;code&gt;--hide-reasoning&lt;/code&gt; flags.&lt;/p&gt;</description></item><item><title>Simon Willison</title><link>https://macworks.dev/docs/week/simonwillison/</link><pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate><guid>https://macworks.dev/docs/week/simonwillison/</guid><description>&lt;h1 id="simon-willison--week-of-2026-05-08-to-2026-05-15"&gt;Simon Willison — Week of 2026-05-08 to 2026-05-15&lt;a class="anchor" href="#simon-willison--week-of-2026-05-08-to-2026-05-15"&gt;#&lt;/a&gt;&lt;/h1&gt;
&lt;h2 id="highlight-of-the-week"&gt;Highlight of the Week&lt;a class="anchor" href="#highlight-of-the-week"&gt;#&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;The standout development this week is Simon&amp;rsquo;s rapid adaptation to the latest frontier model capabilities, most notably releasing &lt;code&gt;llm 0.32a2&lt;/code&gt; to expose and visualize the new interleaved reasoning tokens of GPT-5 class models directly in the terminal. This perfectly pairs with his hands-on explorations of embedding LLM calls deeply into developer workflows, such as executing prompts via script shebangs and leveraging models to output rich HTML rather than just Markdown.&lt;/p&gt;</description></item></channel></rss>