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Apple — Week of 2026-06-20 to 2026-06-26#

Week in Review#

This week in the Apple ecosystem was dominated by unprecedented, across-the-board price increases on Macs and iPads stemming from a severe global memory shortage. Meanwhile, the hardware pipeline crystallized with John Ternus preparing to take over as CEO this fall, aiming to restore the design team’s prominence just as Apple gears up for its highly anticipated $2,500 foldable iPhone Ultra. On the software front, developers diving into the iOS 27 and macOS 27 Golden Gate betas are uncovering radical, system-wide AI integrations that redefine core experiences like Siri and Shortcuts.

2026-06-25

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Apple Silicon, Artificial Intelligence, Ios 27, Price Increases
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Apple Hardware Price Hikes and Silicon Roadmaps — 2026-06-25#

Highlights#

Today’s biggest story is an unprecedented, across-the-board price increase on Macs, iPads, and other Apple hardware due to a global memory shortage. Beyond the sticker shock, we also have significant leaks pointing to a major shift in Apple’s silicon strategy, with the company reportedly skipping high-end M6 chips to fast-track the AI-focused M7 generation. Meanwhile, iOS 27’s beta continues to impress developers with substantial AI upgrades to core apps like Shortcuts and Siri.